What is your ambition behind this new Lingerie store concept?
Our objective is to reflect today’s trends. In terms of look & feel (visual attractiveness of the space and the ergonomics of its interface with clients), it summarizes the synthesis of case studies observed by our teams around the world, for instance in California or in Milan during Salone del Mobile, applied to Galeries Lafayette’s identity.
This space proposes an inclusive viewpoint by approaching women freely in their diversity, whether in terms of styles, morphologies, genres or opinions. It is also for this reason that it has incorporated strong feminine personalities in its universe: from Charlotte Perriand’s inspirations for interiors to a selection of drawings by Rose McGuinness, and also some collections of ceramic vases created by female designers.
It represents a whole way of life through its lifestyle offer. In addition to lingerie and swimwear items, we offer wellness & home decor products as well as professional manicure.